Mobile applications, a two-word term that has shaped the lives of many. People from all over the globe and even in California have been indulging and riding its wave and up until now, its numbers have been continuously rising.
Along with the surge of smartphones is the increase in the number of mobile applications available in the market. From that point on, downloads reached over 30 billion in the first quarter of 2020 making it now the most popular way to interact with the user’s mobile devices. And you as a reader are considered one of them too! But have you ever wondered what the reason is behind some mobile apps reaching the top and some falling off their tracks?
Just like any other development and growth project, mobile applications also have their own set of advantages and drawbacks. Here they are:
Supplies the needs of consumers
Time and technological advancement are one of the biggest factors that had changed our way of living. And along with this shift and change is the need for assistance to help people get through with their day. A form of help that can be supplied by mobile applications. Help and assistance in certain fields such as education, work, health, communication, and many more.
It provides us with the comfort and convenience needed to accomplish simple day-to-day tasks.
Broader audience
There are notably more people who use and rely on mobile apps rather than manually surfing them up on the web. And in addition to this, a significant percentage of users prefer conducting business through mobile apps and its numbers are consistently growing. This opens a worthwhile opportunity for businesses out there since it provides them with a bigger group of people to reach out to. Allowing mobile apps to reach out to prospects and commence a few online marketing methods simultaneously.
Offline access
Sometimes whenever certain events occur, a person losses their internet connectivity. This limits their access and mobility when it comes to several tasks. Compared to web-centered businesses, those who also indulge in mobile apps offer greater flexibility.
It allows businesses to have to ability to access several functionalities without having to access the web and/or the internet which now offers more consistency and reliability for the users.
Affordable
One reason why more people possess mobile phones rather than PCs is because of their prices. In comparing the price range of these two gadgets, there is a notable difference in the digits. And since mobile apps thrive on mobile phones, they serve as a great way to reduce cost with assured productivity. They serve as the most feasible platform for communicating, and connecting vendors with their customers.
Personalization
You may have not noticed it yet but mobile apps are a great solution for services that require regular use. Such applications enable the users to set their own preferences, create their accounts, and safely keep vital information at hand. Despite its simple functions, mobile apps have the capability to provide users like you, with appropriate content with the use of your unique behaviors, geography, language, and interests.
Now that we have seen a few of the many advantages of mobile applications to consumers, let us now move on to its cons:
Compatibility
The never-ending and vast progress of advancement has brought to life tons of cellphone models. Models that have their distinct operating system that should be matched with the app to be used. This huge collection of phones makes it quite difficult to evenly match the functions of various applications on different models.
This means that platforms like iOS, Android, and Windows require a separate app version due to their own system requirements. And since the cross-platform application framework does not provide full support for every module and feature of each operating system, it leads to limitations in creating and displaying app designs.
Continuous Support and Maintenance
Similar to websites, mobile apps also require consistent maintenance and monitoring even after their development process. This process requires more time and money especially if the application is matched for several platforms. Upgrades must be applied and compatibility issues mused be fixed for every phone model.
And in line with all these is the need to notify the users about such updates and push them to download the updated version of the app for them to experience its improvements.
Key Take Aways
Mobile applications may have some downsides but all of these could still be subdued by its perks. These applications most certainly have more to offer in improving the growth of businesses. Specifically on how mobile apps get to change the whole game with the evolving technologies. All of these lead to such applications being coined as the most recommended tool in leveraging all the market possibilities of a business in a single go.
So what are you waiting for? Start your mobile app journey now with WizWorxx Solutions!
