If you try to ask people as to what online marketing is, a huge percentage of them would easily derive its meaning based on its name. However, despite its name, online marketing is actually performed by following a few steps just like in app development.
It is not just simply done by uploading or publishing content and/or media on the internet. Online marketing is much more than this typical process. To get to know more about the stages of online marketing, take a look at the 7 stages performed on every single online marketing strategy.
Stage 1: Developing the Business Strategy
Before you get to be able to visualize how the marketing strategy would work, a rough sketch of it must first be done. This is where the development of an online marketing strategy comes in. To do so, you must start by figuring out what your business goals are and the potential challenges that you may encounter along the way.
The very goal of this stage is to properly have a layout of what your online marketing methods are going to root from. In addition, it enhances the success rate of the marketing method by allowing companies to narrow down the audiences they plan to target. Keeping this in mind creates not just any simple online marketing strategy. It allows you to develop one that will generate results by the end of the day.
Stage 2: Strategy Implementation
Once the plan and strategy have been set, it is now time to put them into action. This is why it is very important to develop an online marketing strategy that will work in line with your business goals. With the use of the information you have gathered from the first stage, you will now begin implementing these important pillars to your online marketing methods.
The main goal of the campaign is to reach prospects and build bonds with your target audiences. This guides you throughout the process of your strategy’s implementation. Customers and/or audiences are the leading factors that affect your online marketing strategy. It is the path that should be strictly followed. The wants, needs, and desires of these groups of people should all be met for your strategy to be deemed effective.
Stage 3: Conversion and Customer Assistance
Let’s say the strategy has been out online and slowly, it has been making progress. From prospects, it was able to convert them into loyal customers. This process is known as conversion. The conversion rate your business gets to experience by the time your strategy has been put into action, defines how successful and effective it is. Wherein the higher the conversion rate, the better the online marketing strategy.
However, its effectiveness does not only depend on and ends there. After the conversion comes to the assessment of how well you get to assist and do service with your potential customers. This involves how well you cater to their needs. Starting from answering their queries up until the offering of services and/or products that matches their desires. Keep in mind that conversion is not the only thing that should be handled carefully. This should include how well your business gets to assist these prospects and finally convert them into your very own loyal customers.
Stage 4: Re-planning and Strategy reformation
After getting the results of the previous stages, you would be able to see if some changes should be applied for your online marketing method to work better or if you should add more to enhance its impact on the crowd. This allows businesses of any shape and size to get a proper grip on what their weak points and strengths are and nurture them along the process of redevelopment.
And since online marketing relies on technology which is continuously changing, it goes along this wave of changes. This drives the need to maintain and revamp your business’ online marketing method from time to time since what works today may not work as it did months or years later. Making online marketing now a cycle that drives the conversion of prospects and the growth of the business itself.