Digital marketing as we know it has been guiding and bringing businesses to greater heights. This kind of advertising delivered through various digital platforms that include social media, search engines, websites, email, and mobile apps, stretches to every corner of the globe. Did you know that Southeast Asia has one of the most rapidly evolving digital industries? And this includes the Philippines!
The citizens of the Philippines are known for the phrase ‘Filipinos do not go online, They live online’. Statistics said that in 2016, an average Filipino would spend more than 3 hours of each day using their phones and more than 5 hours using their PCs. By 2020, the growth in the number of internet users has increased by 9% and is still expected to rise in the coming years. This is exactly why the Philippines turns out to be one of the perfect hubs for digital marketing.
But what are the kinds of digital marketing that best suit the country? Here are the top 10 trends of digital marketing in the home of Filipinos:
Online Influencers are taking the country by storm
More and more Filipinos are being swayed by these influencers. Their recommendations and reviews on various products and services are followed by a huge number of people. Results showed that around 70% of the respondents have purchased an item since it was endorsed by an influencer.
Creating a bond and partnering with a famous influencer will certainly help your business in building trust and in reaching your target audiences through digital marketing.
Making use of Social Media Platforms
Recently, social media platforms aren’t just a space for communication and sharing of information. It is now a place where businesses could grow. Along with this is a huge number of Filipinos that thrive on social media that goes for about 92.05 million people or 82.4% of the total population. This is why most businesses in the country are always promoting their services and/or products on various social media platforms.
Grabbing such an opportunity to reach assets will give you and your business better leverage in increasing your brand and/or business awareness.
Emphasizing on Data Protection
Digital marketing makes use of the internet. Although this brings tons of advantages, it also increases the number of risks that come along with it. Along with this growing concern, the Philippines have been planning on implementing a Data Privacy Act that ensures the safeguarding of sensitive user information.
Abiding with these concerns and cross-checking your business’ way of protecting user data show how much you care about your customers and makes your business even more trustworthy.
Adding spice with audio contents
Filipinos love dwelling on audio content. This led to the Philippines ranking as one of the countries with the biggest podcast audiences in Asia. Study shows that Filipinos would usually spend their time listening to podcasts. Sponsoring or partnering with a podcast is not only a good idea but also, a smart one.
Dwelling on what your target customers want whilst promoting your business certainly leads to greater success. Choose a podcast that aligns with the aim and tone of your business.
Keeping it short and attractive
Since Filipinos are shown tons of content daily, providing them with long and boring digital marketing content leads to lesser interaction. There are recommended lengths in various contents that go from videos not more than 60 seconds to blog posts fewer than 1,200 words.
Capturing the attention of your target audiences really depend on how you provide them with digital marketing content. Be wary of what tone, design, and visual they are attracted to and apply it to your marketing strategy.
Boosting Customer Engagement
Aside from forming a bond with your customers, allowing them to engage in your product and/or services is also a form of digital marketing. Ask them, and reach out to your prospects who’ve purchased our business’ product and/or services. Creating and publishing videos, images, reviews, and other digital content contributes to increasing user-generated content or UGC. This serves as a great way to access new content for your business and boost customer engagement along with it.
Seamless Transactions
Aside from forming a bond with your customers, allowing them to engage in your product and/or services is also a form of digital marketing. Ask them, and reach out to your prospects who’ve purchased our business’ product and/or services. Creating and publishing videos, images, reviews, and other digital content contributes to increasing user-generated content or UGC. This serves as a great way to access new content for your business and boost customer engagement along with it.
Youtube Advertising
Most of us hate youtube advertisements. But hey, it really is effective! According to a statement by Almack, the scope for growth is huge in YT Ads and is also financially friendly for CPVs. In addition, Filipinos also thrive on Youtube which boosts the number of audiences you get to reach! Promoting your business on this platform allows you to achieve a competitive advantage with the use of YouTube Advertising strategies.
Focusing on Local SEO
In the midst of the pandemic, google visits in the Philippines have increased to 1.05 billion a month. And as we enter a post-pandemic time frame, it is still expected to rise rapidly. Knowing and applying local SEO strategies to your target country widens your business’ reach. It can help you look and obtain more customers, increase brand visibility, and drive traffic to your website!
Incorporating relevant texts and keywords in the locality of the Philippines into your business’ content takes your Google business profile to the next level.
Going both online and offline
In this digital era, people are known to adapt and rely heavily on technology, this of course, includes Filipinos! And with the continuously increasing number of people indulging in digital devices, they tend to look for hybrid experiences that can go online and offline. Since it makes it more accessible and more convenient for them.
Providing your prospects with products and services available online and offline increases the flexibility of your business.
Digital marketing is done differently in every country, just like in the Philippines. Keeping in mind the trends and incorporating the interests of people in the locality you choose, will boost the success of your digital marketing strategy and broaden the reach of your busines. Ready to market your business digitally in the Philippines? Contact us at WizWorxx Solutions!
